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Engaging Influencers: What Fyre Festival should have known
Brett Booth, partner at Urban Nerds, discusses what the Fyre organisers should have known about influencer marketing strategy for festivals
H&M hosts series of events to mark opening of its largest UK store
Retailer H&M is hosting a number of in-store events to celebrate the opening of its largest UK store at Westfield Stratford City.
Top five experiential stories of the week
Cadbury's festival activations, a Scandinavian sanctuary from Volvo, Event's Brand Experience Report 2017, Nissan appointing Fuse and TRO for its UEFA Champions League activation and a multi-sensory pop-up from Häagen-Dazs are this week's most read stories.